Sunday, July 15, 2007

Dickee Dee Come Home

Picture a full moon on a summer night, with the intervening image of a tri-cycle push cart passing by on its way to another galaxy.

Perhaps this is what happened to Dickie Dee (tm), Canada'a erstwhile mobile (and stationary) ice cream brand vendors. Where did the approximately 1500 pedal carts go?

One theory, posted on Wikipedia, is that Dickie Dee was sold to Unilever and became a division of Good Humor Breyers, which maintained the brand until roughly 2002. But then what?

On a sweltering summer day last week I wrote to Unilever demanding to know the past and likely future three-wheeled trajectory of Dickie Dee. My suspicions were confirmed when I received this prompt written reply from Unilever:

" Thank you very much for contacting us. We have not heard any news about Dickie Dee at this point. Thank you"

These pushcarts may be peddling & peddaling amoung us disguised as independant frozen treat vendors or...

All Toronto sighting reports welcome.

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